BE YOU CHALLENGE FOR EMPOWERED WOMEN
Raise the Standard for Your Life.
I believe you are capable of far more than you’ve been living. With honesty, courage, and intentional action, you can do the hard work of becoming who you were meant to be.
You're Not Alone in This
I know what it feels like to look at your life and think...
“Something isn’t quite right.”
You’ve done a lot of the right things. You’ve worked hard. You’ve grown. You’ve tried to move forward.
But something still feels off.
Maybe you:
- Feel like you should be further along by now
- Know you’re capable of more but can’t seem to access it
- Keep thinking about change but don’t follow through
You’re not stuck because you’re incapable.
You’re stuck because you’ve been figuring it out as you go, and it’s not working.
How I Got Here
My path hasn’t been linear, but it’s given me a clear view of how growth actually works.
I’ve worked inside systems, built businesses from the ground up, and spent over a decade teaching students how to think and follow through.
And I kept seeing the same pattern. People weren’t stuck because they lacked potential.
They were stuck because they didn’t know how to act on what they already knew.
That’s where everything shifted for me. I realized growth doesn’t come from motivation.
It comes from having a clear way to think, decide, and follow through... consistently.
"Petra is incredibly loyal and deeply passionate about people. She sees each person’s unique value and encourages them to fully step into the abundant life they’re meant to live.”
Michelle G., Idaho
CLIENT, COLLABORATOR & FRIEND
My Philosophy
I believe you already have what it takes.
You just need a clear, structured way to apply what you already know. You’re not looking for surface-level advice. You’re ready for something deeper.
You need:
- Clear thinking
- Intentional action
- A process that actually works
My role is to help you see it clearly, trust it fully, and follow through consistently. Because when you do... that’s when everything starts to change.
My Background
I’ve spent my life studying how people think, grow, and reach their potential.
- B.S. in Industrial Engineering
- M.A. in Teaching
- M.S. in Psychology
- Certified Life Coach
My work brings together engineering, education, and psychology into a structured, real-world approach to personal growth.
More importantly, I’ve lived this work myself.
This isn’t theory. It’s a proven way to think, act, and grow.
A little more about me
I live in the Kansas City area with my husband of 32 years, Dan, and our dog Charlie. I’m a mom of three adult kids—Troy, Trent, and Maren—and I’ve built my life around growth, learning, and doing hard things.
Over the years, I’ve:
- Completed a full marathon
- Biked 411 miles across Iowa
- Finished a 100-mile ride in a single day
I don’t just talk about growth, I live it.
Take the Be You Challenge
This 4-module, 14-unit online course helps you break the patterns holding you back so you can become who you were meant to be.
You're Ready for This
Growth isn’t about perfection.
It’s about showing up and doing what’s hard, one step at a time.
And I believe you already have what it takes.
Because when you do, that’s when everything starts to change.